In today’s digital world, businesses are working hard to compete with each other. Customers buying behaviors are changing as customers search online for products and services. They need to learn about the products, prices as well as other vital information about products and services. For that reason, a business must increase their online presence and work hard to attract and convert visitors into leads. This must be done in the right way for a business to realize its sales objectives.
It is important to know what inbound marketing entails before we discuss how it can help business get ahead of incumbents in the market. Inbound marketing is a marketing strategy that involves the use of content and online platforms to make more sales online. Businesses must have well-developed websites and have the right team to come up with an inbound marketing strategy that can help them make more sales online. Inbound marketing has stages that will lead your business to success. The stages include attract, convert, close and delight. Below is a detailed discussion of all you need to know about inbound marketing funnel and how it can help your businesses make more sales online.
The first stage – Attract
Before you start your inbound marketing strategy, you need to know where your business stands in the market. You need to know the leads that your website generates and know many other metrics that will help you come up with a perfect marketing plan. Sites such as sure Oak can help you identify and collect current metrics for your site including domain authority. With the metrics now you can come up with content for SEO, blogs, and social media. Make sure the information at this stage is highly educative enabling the strangers to your website find solutions to their problems.
The second stage – Convert
After attracting more visitors to your site, you need to come up with content that will make the visitors visit the site more often. You need to convert the visitors into leads by coming up with premium content offers, smart forms and creating landing pages. At this stage make sure that you convert more visitors into leads for you to have a successful inbound marketing plan.
Close and Delight stages
At this stage, you need to convert and nurture leads. The essence of this stage is to convert leads into customers. You need to do marketing automation, email marketing as well as sale alignment. When it comes to delight stage give buyers a new experience so that they can come back for more products and services as well as refer their relatives and friends to your business. When you satisfy your clients and meet all their needs, they will become promoters of your business. At this stage, you need to keep conversations on and always provide dynamic content to the customers.
From above it is evident that inbound marketing can help a business make more sales online. When one implements the strategy in the right way, there is no doubt that your website and inbound marketing plan will bear fruits. To know the progress of your inbound marketing campaign, you can use Sureoak. The domain authority checker will give you the metrics that you need to know about your website and marketing campaign.