Are you a owner or a marketing manager of a renewable energy company? Do you know how you can get ahead of your competitors in today’s digital world? If you don’t have an idea of how this article is of great help to you. I believe you have heard of inbound marketing and how it is helping startups become great companies within a short period. It is not a new thing, but it has become trendy recently. It involves that use of websites, contents marketing as well as social media marketing to get customers.
Inbound marketing is very different from outbound marketing methodology though they target to help businesses to make more sales. Inbound marketing doesn’t need to fight for ideal customers’ attention as it tries to offer solutions to the needs and problems affecting the ideal customers. It also works on building trust and credibility of a business. Below is a detailed discussion of all you need to know about renewable energy marketing using inbound marketing methodology.
The first stage when it comes to coming up with a marketing plan for a renewable marketing company is to do self-assessment. Self-assessment helps the company to know how effective is the website, the number of leads the website generates as well as the value of the leads the company gets from the website. It is important to use tools from reputable experts such as Sure Oak to have a clear picture of where you stand as a business.
This stage is known as buyer persona development. After knowing where you stand as a business, you need to come up with a clear picture of who your ideal customers are. You need to know their needs and problems and have an idea of what information you may provide to solve their problems. Also, you need to know how they conduct research and understand their buying behavior.
Buyer journey development
This is the third stage that needs you to nurture the leads generated. On top of that, you need to understand what ideal customers seek in the journey of becoming real customers. You need to have concepts of content that fits the ideal customers from awareness stage through decision stage up to customer stage. make sure you have an idea of what content you will provide in every stage for the methodology to work.
Setting up the inbound campaign
With all the ideas and concepts, you can now put them all together in one campaign. At this stage, you need to come up with quality contents that are search engine friendly to improve ranking on search engines like google. Also, identify the tool and platforms you will use to make the campaign a success.
The renewable energy sector is highly competitive. It is important for the companies to adopt new digital marketing strategies like inbound marketing to get competitive. From the above plan, your renewable energy company can get more leads from your websites. With the right conversations and landing pages, you will convert the leads into customers which will help your business make more sales and consequently grow.