Many startups have embraced digital marketing. Inbound marketing is one of the strategies that many companies are using in this digital era. Inbound marketing helps the companies to grow their customer base and improve their online presence. Many companies in the healthcare sector have used the strategies enabling them to grow. The companies have the right teams that use tools that ensure that the campaigns yield positive results. Below is a detailed discussion of four healthcare companies that have enjoyed successful healthcare content marketing campaigns.
Mayo clinic is one of the healthcare companies that have a user-friendly blog. They post relevant and highly informative articles that are customer-oriented. On top of that, their clients share their stories on the blog which encourages many ideal customers to contact the healthcare service provider. Also, they have a site that is well ranked on search engines like google making sure that clients searching for their services can easily find them on the first page of google. Mayo Clinic is also active on social media as they have over 1.2 million followers on twitter as well as 700000 likes on Facebook.
HIMSS is another healthcare service provider that has used content marketing to get to a higher level. The company has worked hard to come up with content that they use on their website as well as social media platforms. They provide informative and accurate contents that are easily accessible in their resources library. They are also active on social media and provide images and infographics that are enjoyable and engaging. For that reason, they enjoy retweets and many likes on social media platforms.
Inbound marketing help startups to improve web traffic on their sites. The strategy also helps the companies to grow their customer base and strengthen their social media presence. RevenueXL has adopted the strategies by coming up with a highly visible blog which is easy to use. They use pertinent and informative content that is specially tailored for their ideal clients. In all their articles they have call-to-action statements that compel the visitors to their site to download important eBooks and other guides. They also have ‘quick links’ on the contents that can direct clients to get more resources in their library.
Excellent content is needed in content marketing. For that reason, Greenway Health has come with top quality articles, whitepapers, and webinars which they use on their website. They understand their buyer persona. For that reason, they come with content the aims to benefit their buyer persona. On top of that, they make sure that their contents have plenty call-to-action that encourages visitors to engage more with the healthcare service provider.
Inbound marketing campaigns have come to help business to grow in today’s digital world. All the above healthcare startups have become successful thanks to the healthcare content marketing campaigns. The journey has not been easy, but the companies have used many tools to get to where they are. Sure Oak is a home of many tools that are used in inbound marketing.