If you want your small business to grow and expand in today’s digital world, you have to get online. Having a good website is the first step of getting your business online. A good website will help you attract target customers, and can play a significant role in the success of your small business. For that reason, you need to ensure that your website is attractive, responsive and has what your target customers are looking for. But how do you build an effective website? Here are tips to help you build a great website for your small business.
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Get a good domain name
To attract a wider audience, your website needs to have a good domain name. The domain name has to make a good impression and should even show a connection with the audience. The domain name has to be short, easy to spell, and use proper domain extension. For instance, if your business is in Ireland, you should consider .ie domain registration as this shows that you’re based in Ireland. However, if your business is international, you can consider a .com domain name.
Subscribe to a secure web hosting service
If you want your website to perform better and at a high speed, you need to work with a trusted web hosting provider. The web host will help your website to be viewed on the internet. Web hosting comes with a dozen benefits such as improving the speed, responsiveness and performance of your website. There are many companies offering web hosting services and before you choose one, you need to consider your website needs and pricing. Most web hosting providers offer their services in plans or packages. In general, just research before you subscribe to a specific web hosting plan.
Keep it simple, attractive and user-friendly
Your website is a representation or reflection of your business online. For that reason, your site should look simple and attractive. Don’t add too many unnecessary images or features that make navigation hard. Users want an easy to navigate site. Therefore, let your website builder understand what you want. Your business name, logo, images and description should be very clear. Also, let the call to action on your page(s) be easy to identify and click. Remember to use your business colors and slogan on your site so that people can easily identify the business. Remember to use beautiful graphics that are compressed and optimized for fast loading.
Search engine optimization (SEO)
SEO practices will help to index and rank your website on search engines such as Google. These practices include keyword research and implementation, optimization of descriptions and images, utilization of quality backlinks, among others. The tactics will improve your website visibility online and your target customers will easily find the site on the web. Besides, utilize social media platforms such as Instagram, Facebook, and LinkedIn to market and share the link to your website. As a result, your website will get high organic traffic.
Make the site mobile responsive
Today, many people are using their smartphones and tablets to search for products, services, and information online. Some are even buying products and services online using their phones. Your website builder should consider this factor when building the site to ensure the site offers best user experience for customers using Android, IOS, Mac and windows devices.
Yes, your small business needs an effective website to grow and be competitive. When building the site, consider the above tips, and you will have a great website driving more customers to your business. It won’t be easy, but when you hire the right website builder and web host, you are likely to end up with an effective site.