If you want to take your brand to the next level, you need to use social media platforms for marketing. Instagram is one of the platforms that can help increase your brand awareness and boost your sales. But it’s not easy as it sounds. It’s essential to create an Instagram business profile and optimize it. Why is it important to use a business account instead of a personal account? And how can you set up your business profile on Instagram? Read on to learn how.
Why Is It important to Have a Business Profile on Instagram?
Creating a business profile on Instagram comes with a dozen benefits. First, when you have a business profile, you will appear more professional and people will take you seriously. This will increase the chances of Instagram users to click your link in bio Instagram. Additionally, an Instagram business profile allows you to add links to your stories.
What’s more, you can tag products and take advantage of Instagram advertising. Instagram advertising can help you reach out to a wider audience and even drive more traffic to your site. Also, when you have a business account you can comfortably schedule your content or posts ahead of time. A business profile has many advantages compared to a personal profile when you want to utilize Instagram to take your business to the next level.
Steps to Set Up a Business Profile on Instagram
You can easily create an Instagram business profile using the following steps. Check them out;
- Go to Account Settings
Go to your profile, and tap the Hamburger menu at the upper right corner of your app. Then tap ‘Settings’ and then tap ‘Account’.
- Switch to Professional Account
Once there, you will see a wide range of features, but your interest should be on a blue button ‘Switch to Professional Account’ at the bottom. Tap this button to continue setting up your business profile.
- Select a Business Account
Instagram has two types of business accounts Creator and Business. Creator is for content creators who want to use Instagram to increase their brand awareness and reach a wider audience. On the other hand, Business account is for brands that want to sell products and services on Instagram. Therefore, if you are a content creator tap ‘Creator’ and if you want to sell products or services, choose the Business account. Click ‘Next’ to add relevant contact information.
- Connect with Your Facebook Page
Connecting your business profile with your Facebook page is essential. Therefore, the next big step is to connect your profile with your main Facebook page. Click ‘Next’ and follow the steps and your profile will be ready to go. Click ‘Done’.
Can You Switch Your Business Profile to Personal Account on Instagram?
Yes, you can. You just need to go to your profile, and click ‘Account’. On the account settings, you will see different features, but you will find blue call to actions at the bottom – ‘Switch to Personal Account’ and ‘Switch to Creator Account’. Tap ‘Switch to personal Account’.
Instagram has over 500 million active users daily. As such, it has become an excellent marketing tool for businesses. Through Instagram, you can increase your website traffic, increase your brand awareness, and promote your products or services. To achieve all that, you need to set up an Instagram business profile. A business account shows how professional you are, and that can make Instagram users to trust your brand. Therefore, use the above information and you will easily set up a business profile on Instagram.